Uttar Pradesh Food and Drug Authority (FDA) says it has found excess lead in the Yippee noodles of domestic giant ITC.
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
ITC has stated its products have been found to be in compliance with all food safety regulations.
This is second time in a month when a packaged food co has complained
ITC's noodle brand has been caught in the Maggi crossfire.
Row also provides an opportunity for key competitor ITC (Yippee noodles) to step up market share in the prepared dishes segment
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur.
A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
ITC wasted no time in capitalising on its new acquisition.
New variants and innovative product categories on the anvil to beat margin pressure.
A year ago, Yippee had 14 per cent, according to industry.
ITC claimed sales of its noodles have increased by at least three times in Rajasthan.
The road ahead is not expected to be easy for one of India's best-loved brands.
Photo-messaging app Snapchat on Wednesday said its monthly user base has reached 100 million in the country, and the company will continue to anchor its efforts towards growing and providing more resources to its community of Indian creators. Snap Inc, the parent company of Snapchat, virtually hosted the second edition of 'Snap in India'. At the event, Snap co-founder and CEO Evan Spiegel announced the milestone of reaching 100 million Snapchatters monthly in India.
'Maggi noodles belong to the consumers.'
ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.
Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Since 2022, PepsiCo India, too, has embarked on extensive launches in the food category. Not to be left behind, ITC, which has been introducing an average of 100 fast-moving consumer goods (FMCG) products across categories every year, has also launched a number of packaged food items.
The outgoing chairman believed in building for the future; for his successor, the challenge will be to maintain the momentum, says Ishita Ayan Dutt.
Dabur has launched 44 products during the year.
Today, the company has created a portfolio of vibrant world-class brands.
Nestle's Maggi 'shock therapy' worked. Nestle probably required such shock treatment as the June 2015 ban on Maggi noodles to jerk it out of its ennui, suggests Suresh Narayanan, now chairman and managing director of Nestle's India business.
He wants to transform his retail-led enterprise into a consumer goods giant, and reach Rs 1 lakh crore in turnover by 2021, but is that feasible?
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